When facing the assembly of a presentation, it is common to give priority to the production of content from the position of speaker/expert, giving preponderance to the construction of a technical logic in the design, instead of the balance between information and emotions.
This approach that operates automatically leaves emotional aspects in the background in the design in order to reach the audience with a value proposition that authentically mobilizes them; they give more apparent security to the formality of the expression.
Histrionics can be pleasant and entertaining but it does not provide essential resources to transfer value; they are often distracting. In the same way, incorporating some participatory dynamic by itself does not guarantee sustaining the purpose of the communication and its perception by the public.
Here are some of the questions we should answer about the topic and the story to tell:
• From the perspective of the audience: Does it inspire curiosity? Does it add knowledge? Is it relevant? What are the central concepts of interest? How does it relate step by step to the interests of the audience? How do I articulate the order of the proposal from the conceptual and emotional logic of the listener? What is the terminology I should use? With what physical support? What emotions does the topic arouse?
• From the point of view of the speaker: Am I passionate? Can I explain the idea in the time I have? Do I have credibility to address it? Do I master the subject? Am I clear about my commitment to the audience or do I seek approval? Do I allocate adequate time to my preparation and stage behavior?
Every speech or presentation is a conversation that is born in us at the very moment we choose the topic, it continues while we design it and when we develop the presentation before the public. It is a permanent dialogue that becomes the basis for the authentic use of all resources: the voice, eye contact, and stage behavior capturing the stimuli we receive from the public.
Although the public does not participate by speaking, we build a virtual dialogue. We receive signals when we act being present, feeling that we are dialoguing with someone to whom we want to transfer a message with valuable information.
We can apply this strategy in any instance of effective communication following the logic of the listener’s need and our commitment to it: in a negotiation, in business, in social life.
Consciously applying and training empathy as a communication habit allows you to create shared and resonant realities to successfully navigate social, life and work changes.
mp
22-4-22
New workshop: Storytelling and Business Presentations: http://empowering.com.ar/storytelling-y-presentaciones-de-negocios/
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