The photographer speaks of himself with the aesthetics he chooses; the writer, the film director and the theater director, in how they present and develop their works. Similarly, the speaker gives an account of himself both in the selection of concepts and aspects of the topic that he chooses to tell and in the way of doing it.

When we tell an event, describe a situation, propose an idea, present a project, or defend a position, we are always transmitting a story that represents us through the message and the way we tell it. We show our uniqueness and attributes through the thoughts, emotions and selection of observations that we express.

In the case of public communications, regardless of the size of the audience, presence or virtuality add very relevant variables typical of scenic behavior.

We always show who we are and there is no way around it.

It is very common to observe how a presenter, based on the constraints of time and personal views, designs the formal/mechanical aspects of the topic that he exposes. Even when he conceals content (intentionally or not) with the resources of the voice, with effects, with terminology and reasoning, he shows more commitment to seeking approval and showing off, assuming that he transfers greater value to his proposals.

What causes impact in the evaluation of the proposals by the public?

This topic, complex from the point of view of effective communication, includes four unavoidable aspects for the speaker and the same four aspects for consideration by the listener, all actsimultaneously in communications:

• The Issuer communicates: a) What do I show about myself?; b) Who do I address?; c) What do I say and do?; d) What do I want to happen?

• The Receiver listens: a) Who is speaking to me? b) Who do you think I am? c) What information are you giving me? d) What behavior do you want him to have?

From this dynamic in the factual process of communication results the quality of influence and impact based on the reliability and value transmitted by the speaker. Therefore, the personal work of every communicator (we all are) is fundamental, aligning their own values ​​and beliefs with the action proposal that they convey to the audience. This requires that you pay special attention to how you convey congruence and support what you report with your actions.

It is essential that the speaker/narrator develops self-knowledge and personal self-discovery to align what he «feels, thinks, says and does».

The audience always receives “the story behind the story they hear”, they assign meaning to it in one way or another and the result depends on this: the message is the behavior generated by the speaker in the audience.



#leadership #presentations #empowering #activelistening #influence #storytelling#marianopupkin

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